Kraft Foods secures exclusive contract with Vue cinemas

Kraft Foods and Vue Entertainment have signed a ground-breaking contract for Kraft to supply a range of its popular products at Vue’s 69 cinemas across the UK.

The range includes sharing bags of Cadbury Giant Buttons and Cadbury Twirl Bites. It is expected that aside from the core range, Vue and Kraft will be testing and delivering new offerings for their customers to enjoy with their film.

The range of sharing bags is available now at Vue and will be backed by an extensive customer advertising campaign on Vue’s big screens and on point of sale materials. Vue’s staff will also benefit from special training to fully acquaint them with the new ranges being offered.