Kraft Foods launches Mikado

Kraft Foods has launched an exciting and unique new chocolate biscuit snack specially designed for on-the-go snacking. Perfect for vending, Mikado is a sweet treat which offers consumers a great alternative to standard countlines which have tended to dominate vending.

Mikado is an ultra-thin crunchy biscuit stick coated with wonderfully smooth milk chocolate, one end of the stick being left uncoated to make on-the-go eating even easier. For the vending sector Kraft has launched a 39g pack, containing 17 sticks. Packaging is neat, convenient and highly portable being specifically designed for on-the-go consumption, having a ‘flip top’ opening. Full nutritional information is displayed on the pack to reassure customers that Mikado can fit into a balanced diet.

The launch is being supported with a £3m marketing support programme from April including TV, outdoor and digital advertising. Wobblers are also available for vending customers.

For more information call 0870 241 4820.