Britvic has announced that Tango is once again the fastest growing fruit carbonate drink in the category following a series of successful marketing campaigns.
Tango has attracted new consumers to the category this year with its edgy personality, and shoppers are continuing to add cans of Tango to their list. In fact, the brand has attracted 600,000 new households and is driving fruit carbonate cans back into growth. Tango had the 6th highest ROS of all the single serve SKUs in independent retail outlets over the 12 summer weeks. The brand’s recent activity and great taste has driven consumer preference up by 8% and has been central in driving the fruit carbonate category value; adding 1m litres to overall soft drinks.