In Brief…

According to reports, Cadbury Schweppes is to initiate a £200m cost-cutting strategy aimed at lifting profit margins with the relocation of its central London offices.

Danone Waters (UK & Ireland) is reportedly planning to spend £20m on marketing campaigns across its soft drinks portfolio.
Britvic announces a £2.5m advertising investment in its Robinson’s Fruit Shoot H2O brand in the UK.

Cadbury has been voted New Zealand’s most trusted brand for the fifth year in a row, a week after being voted Australia’s most trusted brand for the fourth time.

Nestlé Waters UK unveils a £2m marketing campaign to promote the pureness of its Buxton mineral water brand.

The Coca-Cola Company pledges US$20m to support its new partnership with World Wildlife Fund aimed at the conservation of freshwater sources.

A US study issued in the Archives of Pediatric and Adolescent Medicine challenges the link between television food advertising and the childhood obesity epidemic.

Britvic launches new packaging for 7UP Free to emphasise product’s health credentials.

GlaxoSmithKline set to introduce caffeinated version of Lucozade Sport in UK, launch of which will be supported by £5m integrated marketing campaign.

Nestlé Waters announces plans to introduce its slimming water Contrex to UK market, with principle target being health conscious women.

Britvic declares Tango will contain “only natural flavours and colours” from July alongside the introduction of a citrus variant, a package redesign and £2 million marketing campaign.