In Brief…

AG Barr launches £1m advertising campaign for its Strathmore spring water brand to increase consumer appeal.

Ethics and environment focus for ‘Sustainable growth’ Global Bottled Water Congress on 12-14 September 2007.

Britvic, Cadbury Schweppes, Coca-Cola Enterprises, Dairy Crest and Nestlé are among nine leading UK manufacturers to sign voluntary agreement to reduce packaging waste.
Coca-Cola is set to introduce ‘lightweight’ bottles for all its products in the UK, fulfilling promise to reduce amount of packaging used.

In the UK, Britvic’s squash brand Robinsons is to be the first sponsor of the BBC Sports Personality of the Year.

Britvic opens new £7.5m aseptic bottling line, enabling production of two new pure juice products, Robinsons Smooth Juice and Robinsons Fruit Shoot 100% Juice.

The Confederation of Food and Drink Industries issues new set of proposals to the EU to support Europe’s food and drinks industry.

Following its recent UK launch, Italian sparkling water brand Ferrarelle is to sponsor several London events.

Cadbury Schweppes set for a 50% cut in its net carbon emissions by 2020 to show it is ‘serious about tackling climate change’.

Britvic publicises £2.8m advertising spend on its Robinsons Smooth Juice brand.

EU Nutrition and Health Claims Regulation officially comes into force, meaning all claims will have to meet accepted list or seek European Food Safety Authority approval.