In Brief…

According to reports, UK sales of sugar-free Diet Coke and Coke Zero are set to overtake standard Coca-Cola sales for the first time.

Scottish soft drinks company Sangs is sold for £10m in a management buy-in.

Britvic launches £1.4m advertising campaign for its new Robinsons Fruit Shoot 100% juice, a new pure fruit juice for children.

UK bottled water company Highland Spring sets up sponsorship deal with Formula 1 driver David Coulthard.
The British Soft Drinks Association calls for reduction in VAT levied on fruit juice.

European food and beverage body CIAA calls for action to ensure price stability for agricultural supplies due to impact of increased biofuel production.

UK-based Glacier Water Company is to bottle and distribute new Glaciana bottled water sourced from Isbre Holding’s spring in Norway.

Leading European food and drinks industry consultancy Zenith International Ltd has opened its first full-time overseas office in Dubai.

In the UK, Sunny D is being relaunched with 12% less sugar than the current version.

According to reports, PepsiCo may try to boost sales through acquisition of smaller, healthoriented snack and beverage companies.

French packaging manufacturer Sidel develops 75cl rugby-shaped bottle to coincide with Rugby World Cup.

AG Barr enters £3m sponsorship deal of Scottish Football League under its iconic soft drink brand Irn-Bru.

Following extensive flooding in parts of the North of England, Cadbury Schweppes Sheffield candy factory, alongside homes and businesses in the area, was severely affected and production has been temporarily suspended.