In Brief…

Britvic receives competition authority approval for purchase of soft drinks and distribution businesses of Irish firm C&C Group.
Coca-Cola Enterprises makes two key marketing appointments to bolster Appletiser soft drink brand in the UK.
International point of use (POU) water cooler manufacturer Waterlogic forges exclusive distribution agreement with ISS Australia.

Pago Fruit Juices UK announces excellent H1 2007 performance, driven by increased demand from health conscious consumers.

Coca-Cola Company announces plans to close its plant in Drogheda, Ireland, cutting 256 jobs.

UK retailer the Co-operative Group is to axe its private label mineral water range and reposition its Fairbourne Springs brand as an ethical bottled water.

Kraft Foods appoints Timothy McLevish as CEO whilst revealing four-pronged strategy to develop its presence in the health and wellness category.

In the UK, Mars Inc reportedly expands its beverage portfolio through the extension of its fruitflavoured confectionery brand Starburst into a soft drinks offering.

In the UK, Pom Wonderful launches its first new pomegranate juice blend, Pom Mango 100% Juice, following the success of Pom Wonderful 10% Pomegranate Juice.

UK researchers find that soft drinks contribute only 5% of the excess calories consumed by children with a higher body mass index.

In an interview with the Financial Times, Coca-Cola CEO Neville Isdell indicates that recycling of all its plastic bottles could be achieved within five years.