In Brief…

11 firms including Coca-Cola Company, Groupe Danone, Nestlé and PepsiCo voluntarily sign up to EU Pledge programme which curbs soft drink advertising aimed at under-12s.
Irish food group Greencore announces two UK acquisitions, frozen cake producer The Ministry of Cake and Danone?s Blaen Twyni mineral water facility, for a reported £15m.

In the US, Coca-Cola is to trial aluminium bottle packaging for its Coke and Coke Zero range, with effect from 2008.
Danish ingredients firm Chr Hansen is set to acquire Arla Foods’ Swedish subsidiary, Medipharm, specialising in probiotic bacteria cultures for an undisclosed sum.
In the UK, Red Bull debuts its sugar-free variant in its new TV advertising campaign.
Groupe Danone terminates its joint venture with China Mengniu Dairy Group with both parties agreeing that conditions for further investments have not been met.
Tropicana Products announces the appointment of Neil Campbell as its new President, effective from the end of January 2008.
Coca-Cola Company opens The Research Centre for Chinese Medicine in Beijing to focus on developing beverages using Chinese herbal ingredients and formulas.
Irish dairy company Glanbia receives Euros 6.3m in government funding as part of a national target to increase higher value food and beverage production.
Innocent Drinks unveils its new for January 2008 £4m UK TV and press advertising campaign to tackle burgeoning rival smoothie brands.

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