illy issimo, the ready-to-drink coffee-based beverage developed by a collaboration between illycaffè and The Coca-Cola Company, launched into the UK at the recent Caffè Culture event at London Olympia. The chilled coffee range is all-natural and made with illy’s unique 100% Arabica coffee blend and no added preservatives, artificial colours, aromas or flavours.
illy issimo is available in three versions: caffè (bold and energizing, with the full-bodied character of real Italian espresso plus a touch of sweetness), cappuccino (uplifting rich and fragrant espresso blended with milk and exotic dark cacao and balanced with a hint of sweetness), and latte macchiato (a smooth and silky swirl of fresh espresso taste perfectly blended with velvety milk and sugar). The Caffè variant will come in a stylish, 150ml slim can, while the milk variants will be available in 200ml servings. They will have an RRP of £1.65 per can.
illy believes the drinks will appeal to both consumers in the home and on-the-go, as well as to coffee shops, bars, restaurants and hotels looking to offer their customers a premium chilled coffee experience.
illy issimo will initially be sold and sampled exclusively at Harvey Nichols before it is rolled out across the major multiples, independent coffee shops and HORECA sectors.