Herald strengthens business development team

Herald has reinforced its business development team with two key appointments, marking a period of substantial growth.

Experienced managers, Sarah Warn and Shelley Cruz have joined the manufacturer and importer of high quality disposables with the brief to drive new business and forge new links across all sectors, while supporting the efforts of the current sales team.

Both food packaging specialists with an extensive knowledge of the food service industry, the two new business development managers cover customers across the South, Wales and the Midlands for Herald.

Passionate about her work, Sarah has played a part in developing award-winning, new packaging products over the past two decades and is looking forward to helping Herald’s customers identify the best solutions for their businesses. Sarah comments: “This is an exciting time to work in food packaging as environmental and sustainable issues are pushing the boundaries and driving innovative and creative thinking. I’m delighted to be working for a company like Herald who are keen to explore new opportunities.”

Shelley is equally enthused to help the packaging expert to take its business to the next level: “Herald is renowned for the diversity of the products it sells, appealing to both the foodservice and janitorial markets, with good customer care from start to finish. All the ingredients are in the mix and I’m looking forward to playing an instrumental part in Herald’s achievements and successes.”

Managing director of Herald, Yogesh Patel is pleased to welcome Sarah and Shelley to the team: “We’ve got lots of new lines to drive through and we’re keen to reach out to both new and existing customers and make them aware of the quality and the range of our products. I’m confident that, with Sarah and Shelley’s support, we will be able to meet and, hopefully, surpass the targets that we’ve set ourselves.”