Harrogate water goes for gold with England Hockey in three-year sponsorship deal

Rio gold medallists Shona McCallin, Sam Quek and Nicola White during training

Harrogate Water has announced a major three-year sponsorship agreement with England and Great Britain Hockey including being the official water of the Hockey Women’s World Cup 2018, which is being hosted by England.

Countries taking part in the 2018 Women’s World Cup, alongside England, represent every continent and include Argentina, Australia, China, Germany, USA and South Africa. Altogether, 16 teams will compete at London’s Lee Valley Hockey and Tennis Centre in the Queen Olympic Park from July 21 to August 5.

Nicky Cain of Harrogate Water said: “This is an exciting time to be involved with England and Great Britain Hockey and offers enormous opportunities.

“The great attraction of the sport for us is that hockey appeals to men and women in equal measure, with a family-friendly following and a strong healthy lifestyle bias.

“We share England and Great Britain Hockey’s passion and ambition, not only their determination to excel, but also their desire to inspire and make a difference.”

Jon Cockcroft, commercial director at England and Great Britain Hockey, said: “It is fantastic to have such a recognised and aspirational brand partner with England Hockey.

“With the Hockey Women’s World Cup and the overall partnership, we look forward to working with Harrogate Water. As with other partners it is a great opportunity to raise their brand-awareness and profile through the international and domestic game for both men and women.”

Harrogate Water has a successful track record of sports sponsorship. The Harrogate Spring brand is the official water of Royal Ascot and Ascot Racecourse. It was the official water of England Cricket for three years until March and remains the official water of Yorkshire Cricket. It is the official water of British Masters Golf 2017.

Harrogate’s first mineral spring was discovered in 1571 and the water was first bottled in 1740, making Harrogate Spring the original British bottled water.