United Biscuits (UBUK), a leading UK manufacturer of biscuits, snacks and cakes, has achieved a major reduction in the saturated fat content in three of its leading McVitie’s biscuit brands. From this month, McVitie’s Digestives, McVitie’s HobNobs and McVitie’s Rich Tea will contain 50 per cent less saturated fat.
The full range of products with a 50per cent saturated fat reduction include McVitie’s Digestives, McVitie’s Rich Tea, McVitie’s HobNobs, McVitie’s Light Digestive, McVitie’s Light Rich Tea, McVitie’s Light HobNobs, McVitie’s Mini HobNobs and McVitie’s Mini Digestives. To ensure the taste and texture of the biscuits remain as great as ever, thorough sensory testing and consumer taste tests were carried out.
Sarah Heynen, Sweet Biscuits Marketing Director at UBUK, comments: “This is the biggest thing to happen to the UK biscuit category in a very long time and is the culmination of three years of hard work and intensive product development for us. We are focussed on responding to our consumers’ growing desire to eat more healthily – this initiative, where we have halved the amount of saturated fat in some of our top selling McVitie’s biscuits, represents significant investment in our products. Most important, however, is that we’ve successfully kept the same great taste”.
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