Gold Blend’s rush to the Gold Coast

A picture of paradise, long sandy beaches, lapping waves and the endless sunshine of the Gold Coast, could become a reality for one lucky consumer, courtesy of Nestlé FoodServices.
Exclusive to the vending market, purchasers of a cup of NESCAFÉ Gold Blend, the nation’s favourite coffee brand , can win the holiday of a lifetime for two people to Australia’s Gold Coast. What better incentive is there to revisit the smooth taste and rich aroma of Nescafé Gold Blend, than the prospect of 14 nights in a hotel, just a stone’s throw from Surfers Paradise Beach!

Created to drive sales of the brand in all channels, supporting operators and end users alike, the promotion which runs through to November, is set to generate a new wave of interest in NESCAFÉ Gold Blend.

Martin Lines, marketing director, comments:

“The success of the consumer vending promotions, which we have operated in the past 12 months have clearly captured consumer interest, directly translating into increased sales for the end user. For proof of this, we need look no further than the ‘Win Flights’ promotion, in which sales per participating machine increased by an impressive average of 14 per cent. “This success was mirrored in the ‘Are You a Ten Pound Winner’, an initiative to give lucky NESCAFÉ drinkers the chance to win £10, which generated a whopping redemption rate of 35 per cent. Gold Blend has the highest market share of premium everyday coffee in the UK, both in home and out of home and we want to help our customers remind their customers of its rich aroma and smooth taste. We’re confident that our new promotion will be a success for everyone.”

Alongside the trip for two to the stunning Gold Coast, a further 50 runner-up prizes of a special edition Gold Canon Ixus digital camera are on offer, to capture those golden moments. To enter, consumers simply pick up an entry form with each purchase of a cup of vended Gold Blend.

To highlight the promotion and encourage those impulse purchases, a range of eye catching POS material, including posters, wobblers and promotional leaflets are available.

For further information or a POS kit and entry forms, contact the Nestlé FoodServices hotline on 0800 745845.