Fairtrade Fortnight is almost upon us – running this year from the 23 February – 8 March 2015! Visit www.fairtrade.org.uk/fortnight for more info
Many of the UK’s leading retailers and brands are supporting this year’s Fairtrade Fortnight, a two-week national campaign that will encourage UK consumers to “choose products that change lives”.
There have been some great advances since the first Fairtrade Fortnight in 1995, which educated the public on why they should choose Fairtrade and increasing sales on Fairtrade terms for marginalised producers. Over the past 20 years, the Fairtrade mark has become the biggest and best known ethical label in the UK – 78% of the UK public recognises the FAIRTRADE Mark.
This year’s Fairtrade Fortnight campaign will turn the spotlight on producers who grow some of the British public’s favourite everyday commodities – including cocoa, sugar and tea – to show the difference that Fairtrade makes to their lives. Thousands of Fairtrade campaigners around the UK will be calling on businesses to “stock products that change lives”. Businesses supporting Fairtrade Fortnight range from pioneering Fairtrade brands such as Clipper, Cafédirect, Green & Black’s and Divine Chocolate, through to Ben & Jerry’s and major brands such as Cadbury Dairy Milk.
Ethically-sourced produce is a priority for the vending industry, and Fairtrade Fortnight is a great opportunity to improve your CSR credentials and publicise your sustainable practice. Tell us how you changes lives with the products you stock and supply on Twitter @vendnews with the hastag #fairtradefortnight.