EDWCA partners Simply Cups

vi-simply-cupsSimply Cups Closed Loop Environmental Solutions) is the UK’s only cup collection and recycling scheme and was established to address the multitude of drinking cups used and disposed of each year.

Although the poor rates of paper cup recycling has received the greatest amount of media exposure, Simply Cups believes that water cooler cups also suffer the same waste issue. For this reason Simply Cups and the EDWCA have teamed up and joined each other’s organisations in an effort to generate awareness of this issue and to provider workable recycling solutions to EDWCA members.

Peter Goodwin, co-founder of Simply Cups, commented: “The consequence of the media exposé on paper cups is that businesses are now becoming more acutely aware of the other major waste streams that they generate, for which there is currently no direct recycling solution. The many water cooler cups are a major contributor of this, and so by partnering with Europe’s largest drinking water cooler association, Simply Cups can provide EDWCA members with practical and cost-efficient solutions that will recycle water cooler cups back into new, functional products.”

Tracy Corroll (EDWCA secretariat) added: “The water and extended beverage industry within the UK creates a substantial amount of waste and once again the EDWCA is pioneering change within the Water Cooler industry to offer our members a solution. As the Association auditor I am often asked if I am aware of schemes that could help our members with this challenging subject and now we will be able to offer this. The EDWCA are committed to looking for the ‘green’ approach when supporting our members.