Ladbrokes, the high street bookmaker with over 2,000 betting shops has chosen Drinkmaster, the specialist supplier of refreshments in the betting industry to provide hot drinks in all its betting shops.
Following trials in Scotland and the South East both companies are looking forward to getting the real business underway.
Paul Vickers, managing director of Drinkmaster said, “We are delighted to be working with Ladbrokes. We’ve spent time making sure we understand exactly what they are trying to achieve, as well as offering them advice and the benefit of our experience along the way. Scott and his team are taking a completely new look at the refreshment service they offer and how they develop it.” He continues, “This year is our 45th anniversary – we’ve been making single portion hot drinks since 1962; working with Ladbrokes is a marvellous way to mark our anniversary year.”
Ladbrokes will be the first company to use the newest machine in Drinkmaster’s range. “Cascata” is a counter-top machine that is designed by Drinkmaster to work within betting shops. “It’s an excellent machine” says Paul, “small, carefully styled – and with all the important features that are required in the special environment of a betting shop.”