Barry Callebaut, the world’s leading manufacturer of high-quality cocoa and chocolate products, signed an agreement with MISP Holding to acquire 100% of the shares of its subsidiary Eurogran A/S, with immediate effect. The acquisition of Eurogran underscores Barry Callebaut’s strategic intention to further strengthen its position in the European chocolate and cappuccino vending mix business and to participate in the consolidation of this market.
Eurogran, founded in 1971 in Kalundborg, Denmark, with annual sales of more than CHF40m / EUR 28m / DKK 208m, is a dedicated instant powder manufacturer of ingredients for the vending industry in Europe. The company produces a full range of high-quality instant products, such as hot chocolate, coffee, granulated milk, milk topping, whitener, cappuccino, tea and soup, under its own brand “Le Royal” and also offers private label solutions for the same categories.
Barry Callebaut’s Vending & Beverages division is part of the Business Unit Gourmet & Specialties. Headquartered in Sweden, it is a major player in the European chocolate and cappuccino instant powder mix business, predominantly focused on the vending industry. It has leading R&D capabilities and operates a state-of-the-art, integrated production facility in Kågeröd, Sweden. It is intended to integrate Eurogran into Barry Callebaut Sweden.
The two parties have agreed not to disclose any financial details of the transaction.