Calypso launches a comprehensive new freeze products range for the Summer as the freezepop category continues to grow. Their affordability factor has huge appeal for consumers, while its ambient display capability encourages many retailers to stock them as they run short of valuable freezer space.
The fresh range of licensed and Calypso brand freezeables feature all-new refreshing designs and two new packs:
NEW Marvel Heroes (Disney) is a new pack designed to coincide with the smash hit Avengers Assemble and forthcoming Spiderman 4 movies. These new sugar-free freezepops are available in 20 x 45ml in Cola; Orange; Raspberry; Lemonade; and Strawberry flavours.
NEW Mickey & Friends – Disney’s No.1 character is ideal for younger children with a sugar-free format 40 x 20ml pack with Cola; Orange; Raspberry; Lemonade; and Strawberry flavours.
Scooby Doo (Warner Bros) now available in two sizes (40 x 20ml packs and now also in larger 20 x 45ml packs). Natural flavours include Lemonade; Strawberry; Blackcurrant; Orange; and Cola. The 45ml Scooby Doo packs feature a brand new toffee popcorn flavour.
Simpsons (20th Century Fox) the current market leader in freezepops, the new Simpsons design features a brand new toffee popcorn flavour, plus Cola, raspberry Blackcurrant and orange. Available in large 20 x 45ml packs.
Calypso Exotix – All new designs and exotic flavours available in mango, banana, strawberry and kiwi, passionfruit and pineapple, 20 x 45ml packs.
Richard Cooke, Calypso Marketing Director commented, “We are really confident in our strong and varied new range of freezeable packs. People see freeze products as an affordable treat whatever the climate and the category is going from strength to strength.”