Kraft Foods has announced the launch of its new single serve format, for both the Cadbury Highlights range and Cadbury Hot Chocolate Instant. The range, which makes a move from sachets to sticks, includes Cadbury Highlights Milk Chocolate, Cadbury Highlights Fudge (previously Chocolate Fudge) and Cadbury Highlights Bournville (previously Dark Chocolate).
The new portable format packaging has a bright contemporary look that will stand out on-shelf and is the ideal convenience product for consumers at only 40 calories per serving, offering a handy serving suggestion for both the away from home (AFH) and retail channels.
Jill McCall, Senior Brand Manager Hot Beverages, from Kraft Foods comments: “Cadbury is the number one hot chocolate brand, worth £42m . To benefit from strong sales we recommend that retailers increase their existing core range of Cadbury products by offering Cadbury Hot Chocolate Sticks to ensure the strongest sales return for your fixture.”