Cadbury Dairy Milk unveils new award winning pack design

The nation’s favourite chocolate brand gets a makeover

As Cadbury Dairy Milk hits the £500m* mark, it wraps up the year with the grand unveil of its brand new packaging that will make its debut this month.

The contemporary new design, the 21st major re-design in its 108 year history, sees Cadbury Dairy Milk come of age, with a more modern and joyful look, whilst proudly keeping the identity that has been a part of its heritage since 1905.

The fresh new look, coming to the entire Cadbury Dairy Milk range, will retain the iconic Cadbury Glass and a Half logo but has replaced the classic chocolate shots with imaginative and joyful expressions of each flavour and key ingredients. The brighter colours are designed to help customers find their favourite bar on-shelf more easily.

The first variants to hit the shelves will be Cadbury Dairy Milk, Cadbury Dairy Milk Whole Nut & Cadbury Dairy Milk Fruit and Nut. In addition Cadbury will be bringing more joy to consumers with the introduction of an on pack QR code which when activated, will deliver joyful content designed to make people smile.

The makeover is going down a real treat and has already been awarded gold from the prestigious worldwide design Pentawards 2013 for its creativity in Confectionery and Sweet Snacks.

Matthew Williams, marketing director at Mondelēz International, said: “Cadbury Dairy Milk is a true icon both in the UK and worldwide – it’s the nation’s favourite chocolate brand, worth more than £500m*, with a heritage stretching back more than a century. With our new packaging, we hope to bring out the personality of the Cadbury Dairy Milk brand in a generous, optimistic and spontaneous design, while celebrating the links with our past.”