BWCA announces details of 2017 conference and trade show

bwca conference Water Cooler Assoc2017 conferenceFrank Dick sports portraitWith Team GB’s outstanding Olympics’ success still fresh in our minds, the British Water Cooler Association is promising delegates attending its 2017 conference a winning presentation. The keynote speaker at the annual event will be former Director of Coaching for British Athletics – Frank Dick OBE.

Releasing details of its 2017 event, BWCA has announced that its theme for the Conference and Trade Show 2017 will be ‘NEW HORIZONS: Plan to Win’. The aim is to provide practical guidance and encouragement to companies to help them plan for continuing growth, to plan for greater sustainability and to plan for new, global opportunities following Brexit.

The event takes place on Thursday 23 March 2017 at The Nottingham Belfry. Frank Dick is renowned as a motivational speaker both for business and sports. His expertise derives from many years as director of Coaching for British Athletics when Sebastian Coe, Steve Cram and Steve Ovett had their hey-day. He has also coached such superstars as Daley Thompson, Gerhard Berger, Katarina Witt and Boris Becker.

“Winning,” says Frank Dick, “is being better today than yesterday – every day.” In his book Winning he writes: “Without doubt, the toughest of all games is change. Some people would say that it is the only game. Change, then, is the game that must be won. The truth is, that in everything we do, be it in our personal, family, social or business lives, whatever our talents and skills, there is a constant need to be in control of change and its effects.”

Other speakers at the conference will be:

  • BWCA Chairman John Dundon who will speak about the sector and review the year;
  • Karen Wells from Zenith International, revealing exclusively to the conference the latest industry data for the water cooler sector; and
  • Brendan Hanlon, Head of Fundraising and Communications for Just a Drop – the Association’s chosen charity for which Members are raising funds to help people in Africa to enable people to enjoy safe, clean water in villages where currently there is none.

Other highlights of the day will be the afternoon trade show with free-entry business seminars and the Gala Dinner in the evening, featuring a charity auction in aid of the BWCA’s adopted charity, Just a Drop. In 2016, the first full year of support, Members raised enough to fund a borehole in a Zambian village which had no access to clean, safe water.

BWCA general manager, Phillipa Atkinson-Clow, said: “The 2016 event was the most successful to date and we are determined to make the 2017 trade show and conference even better. We have an excellent line-up of speakers and, even at this early stage, a large number of exhibition bookings. In what is undoubtedly a challenging yet exciting year for British businesses, the Association is here to provide support, inspiration, training and guidance to help keep our Members at the top of their game. They are the crème de la crème of the sector and our role, as an Association, is to help them become ever stronger.”