Burts Chips is partnering with TV chef Dean Edwards to help shoppers create the ultimate crisp sandwich this summer using Burts’ core range of premium flavours.
The campaign, which runs from June to September, is in the spirit of Burts’ ‘Do it Right’ philosophy that encourages consumers to make the best choices in life – whether about their friends, family, work – or what they put in their sandwiches.
Dean, the resident chef on ITV morning show Lorraine and like Burts, born and bred in the South West, will create eight different sandwich combinations as Burts’ brand ambassador, using flavours from the range.
Over the course of seven weeks, two recipes will be pitted against each other each week to reach more than 2m Twitter, Facebook and Instagram fans who will be asked to vote via a simple like, comment, retweet or tag. Simon Knight, sales & marketing director at Burts Chips, said: “With the wide reach of this campaign to engage around 2m social media followers, we’re expecting it to create quite a buzz and lots of debate around exactly what makes the ultimate crisp sandwich. I’d encourage retailers and foodservice operators to get in on the act, via their own social media channels and by recreating Dean’s recipes as feature menu items – and of course by stocking the key flavours in the Burts’ range.”
Alongside the ultimate crisp sandwich social media competition, Dean will also be blogging about his involvement with Burts, offering top tips on how shoppers can build their own ultimate crisp sandwich, plus taking part in PR and social media via Twitter and Instagram.