Broderick’s customers are in for a Christmas treat: the company has announced that Lindt Lindor chocolate is on its way to Broderick’s vending.
It’s understood that this is the first time that Lindt Lindor has allowed its up-market products to be offered for sale in UK vending machines.
“We’re delighted to have done a deal with a world renowned chocolate brand,” Johnny Broderick said. “Lindt will be available from all our snack machines during the Christmas period.”
Integral to the deal, the Lindt chocolatier advert will be screened across the companies 330 Mediavend machines a total of 1,500,000 times during the festive Christmas period.
Lindt Lindor’s Dan Caton added: “This is an exciting venture for both companies,” he said. “We were very impressed with The Broderick Group’s credentials, and its portfolio of clients delivers consumers that are within our target demographic, so the positioning is perfect. Broderick’s has a demonstrable track record in introducing new products and assisting brands with NPD through its vending park.”
