BRITA Professional has been named as the official water supplier at The London Coffee Festival and the inaugural Coffee Masters competition, which will be taking place at the event from 30 April-3 May.
The water filtration experts will be providing SCAE competition specification filtered water for all elements of the multi-disciplinary barista competition including cupping, brewing, latte art and signature drinks, as well as supplying water to all festival exhibitors.
The water, which will be filtered on site from a specially created water station, is tailored to meet strict SCAE water quality standards for specialty coffee, and will ensure both competitors and exhibitors have optimum water for their coffee throughout the festival. Miles Dawson, sales director, BRITA Professional comments: “The importance of water in coffee has been thrust into the spotlight, with top baristas around the world increasingly looking at its specifications and how it affects the quality of espresso in the cup. The make-up of your water is paramount to serving the best coffee as it makes up to 98% of the drink, and it has a significant impact on the flavour, aroma and mouthfeel of each coffee. We’re delighted to provide both competitors and exhibitors with water that matches the high quality coffee I’m sure we’ll see at the event.”
