Brita secures contract with the Cover Group


Brita Professional has won the contract to supply over 6,000 of its Purity C filters annually to The Cover Group – a UK wide buying consortium comprised of 18 independent vending operators. The filters will be installed on hot beverage vending machines across the UK.

Chris Skipper, technical & operations director, NVCS on behalf of The Cover Group, commented: “As a company we embrace the latest technologies and innovations to ensure we work as efficiently as possible and deliver outstanding value for money for our customers. We chose to work with Brita because the Purity C range is the best on the market with a strong recognisable brand and product to match. Brita also offers a complete commercial solution with a proven sustainability record that complements our work.”

Miles Dawson, sales director, Brita Professional, said: “Our Purity C filters have been designed for high frequency hot beverage drinking and are perfect for vending machines. It’s great our product innovations backed by a comprehensive service team have been recognised with this contract and we look forward to working closely with The Cover Group.”Print