United Biscuits has teamed up with recycling experts TerraCycle UK to launch the McVitie’s Biscuit Wrapper Brigade.
A first for the industry, the recycling and fundraising scheme will save biscuit wrappers from UK landfill sites and is open to every biscuit consumer across the UK.
Kicking off from the 18 June, consumers simply send biscuit wrappers to TerraCycle UK to help reduce waste and raise funds for the charity of their choice. The biscuit wrappers will be recycled into everyday products such as watering cans, garden benches and waste bins. The McVitie’s Biscuit Wrapper Brigade is open to consumers across the UK who can get involved at www.terracycle.co.uk. Once registered, they can download pre-paid Royal Mail labels, collect any brand of biscuit wrapper, put them in a box or envelope, print the free postage label from the website and then stick it onto the package and post it.