Big Crunch, Big Relaunch

United Biscuits UK is relaunching its unique and tube shaped Wheat Crunchies brand. With an eye catching new logo, the range features an improved taste and bigger snack size, a new Cheddar & Onion flavour and an impactful redesigned pack to draw shoppers’ attention in store. Packing an even bigger crunch than ever before, UBUK has increased the size of each individual snack making every mouthful even more satisfying.