Beeline SIM cards vended in aluminium cans

Aluminium cans are now being used to sell mobile phone SIM cards from vending machines in the Ukraine thanks to Rexam’s innovative technology. The move is designed to appeal to a younger audience who are looking for a quick and convenient sales platform.

Rexam, the world’s largest aluminium can producer, has teamed up with Ukrainian radio-systems company TM Beeline to distribute their BOOM mobile packages through vending machines that also sell the usual snacks and beverages. 

The standard 500ml beverage cans, which have a special plastic closure, are currently on sale in vending machines throughout Kiev and are due to be sold in more cities throughout the Ukraine soon.