Aimia Foods release smaller can following success of resealable No Fear Extreme Energy

Following the successful launch of the No Fear Extreme Energy drink earlier this year, Aimia Foods, the leading supplier of hot and cold drinks, is launching a new 250ml slim line can.

The smaller No Fear can format is being introduced on the back of strong sales of the 485ml can within the past six months, It will be available to the on trade and consumers to use as the ideal mixer or for an ‘on the go’ energy fix. Aimia Foods, which produces No Fear Extreme for the US-based, multimillion pound sportswear brand, No Fear, made history earlier this year when the new energy drink hit the shelves in the UK’s first ever re-sealable can.

With its high impact branding and attention grabbing logo, the smaller can will create stand out behind the bar or on the store shelf, combined with a competitive RSP of £0.85. Neal Haworth, category marketing manager at Aimia Foods, says: “We have had a great six months with No Fear Extreme Energy and it’s proving to be hugely popular with the core audience and we predict that sales are going to continue to go from strength to strength, especially with the introduction of the 250ml can.”

Retailers will also be able to capitalise on the good profit margins to be made with the 250ml No Fear Extreme Energy drink which will be sold in 24 packs.

For more information about No Fear Extreme Energy please phone 01942 408600 or email