Cadbury Dairy Milk has created its first ever single, inspired by Ghanaian music and celebrating Cadbury Dairy Milk becoming Fairtrade certified. Ghana is the heart of Cadbury Dairy Milk’s Fairtrade cocoa, so Cadbury decided to film the latest Glass and a Half Full Production there and work with Ghanaian musicians to create a magical follow up to ‘Gorilla’, ‘Trucks’ and ‘Eyebrows’.
Glass and a Half Full Records has collaborated with Ghana’s hottest music superstar, Tinny, to produce a track and music video called Zingolo. A 60 second preview of the track and music video is now airing on TV.
In an unusual approach to promoting a Fairtrade initiative, the track and video were all inspired by Ghanaian culture and their love for music. Shot on location in Ghana it involves local communities, cocoa farmers and some of the hottest Ghanaian dancers.
Phil Rumbol, marketing director for Cadbury comments: ‘We wanted to celebrate Cadbury Dairy Milk’s Fairtrade certification and Ghana, the heart of our Fairtrade cocoa, in a unique way. Music has always been a big part of Glass and a Half Full Productions and we were inspired by Ghana’s love of music so it seemed the perfect way to capture the spirit of the country was through a track. We hope we’ll bring a smile to people’s faces.”
Cadbury profits from the sale of this single will go to the charity CARE International to fund education programmes in cocoa growing communities in Ghana.